If you’re a creator or blogger in 2025, email marketing is no longer optional—it’s your most valuable owned asset. Social media algorithms change overnight, traffic fluctuates, but your email list remains yours.
Over the last decade, I’ve helped bloggers, YouTubers, course creators, newsletter writers, and affiliate marketers build profitable email lists using tools like Brevo (formerly Sendinblue) and ConvertKit. I’ve personally run campaigns, automations, lead magnets, paid newsletters, and product launches on both platforms.
Here’s the truth:
👉 Brevo and ConvertKit are both excellent—but built for very different types of creators.
This guide breaks everything down honestly, based on real usage, not marketing claims.
Quick Verdict (TL;DR)
- Choose Brevo if you want affordability, advanced automation, CRM features, transactional emails, and scalability beyond content.
- Choose ConvertKit if you are a pure content creator who wants simplicity, creator-first workflows, and audience-focused newsletters.
Now let’s dive deep.
Platform Overview
| Feature | Brevo | ConvertKit |
|---|---|---|
| Founded | 2012 | 2013 |
| Primary Audience | Businesses & creators | Creators & bloggers |
| Pricing Model | Pay per emails sent | Pay per subscribers |
| Automation | Advanced workflows | Visual but simpler |
| CRM | Built-in | No |
| Transactional Emails | Yes | No |
| Newsletter Focus | Moderate | Very strong |
| Best For | Scalable creators & businesses | Content-first creators |
1. Pricing Comparison (Creators Care About This)
Brevo Pricing (2025)
Brevo charges based on email volume, not list size.
- Free: 300 emails/day
- Starter: ~$25/month (20k emails)
- Business: ~$65/month
- Unlimited contacts on all plans
✔ Ideal for large lists
✔ No penalty for inactive subscribers
✔ Automation included
Real experience:
I’ve managed a 70,000+ subscriber blog list on Brevo without paying more just because the list grew.
ConvertKit Pricing (2025)
ConvertKit charges based on number of subscribers.
- Free: Up to 1,000 subscribers
- Creator: Starts ~$15/month
- Creator Pro: ~$29+/month
❌ Costs increase fast
❌ You pay for inactive subscribers
Real experience:
ConvertKit becomes expensive once your list crosses 10k–20k subscribers—even if you send fewer emails.
Pricing Verdict
🏆 Winner: Brevo
For long-term growth, Brevo is more cost-effective.
2. Ease of Use (Beginner vs Power User)
ConvertKit: Extremely Creator-Friendly
ConvertKit is one of the easiest tools I’ve ever used.
Pros:
- Clean, distraction-free interface
- Built for writers and creators
- No technical confusion
- Fast learning curve
Cons:
- Limited customization
- Less control for advanced users
Brevo: Professional & Feature-Rich
Brevo has more features, which means:
Pros:
- Advanced workflows
- CRM + email in one place
- More control over campaigns
Cons:
- Slight learning curve
- Not as “minimalist” as ConvertKit
My take:
ConvertKit feels like writing in a notebook.
Brevo feels like running a full publishing business.
3. Automation & Funnels
ConvertKit Automation
ConvertKit shines at:
- Lead magnet delivery
- Simple email sequences
- Tag-based automation
- Creator funnels
It’s visual, intuitive, and perfect for:
- Free guides
- Courses
- Email newsletters
Brevo Automation (Much More Advanced)
Brevo supports:
- Visual workflows
- Behavioral triggers
- Website tracking
- Purchase-based automation
- Email + SMS + CRM automation
You can build:
- Multi-step funnels
- Content + product automations
- Subscriber scoring
Automation Verdict
🏆 Winner: Brevo
ConvertKit is easier, but Brevo is far more powerful.
4. Newsletter & Content Publishing
ConvertKit (Creator First)
ConvertKit was built for newsletters.
Strengths:
- Plain-text style emails
- Creator-friendly editor
- Broadcasts feel personal
- Paid newsletters support
This is why Substack-style creators love ConvertKit.
Brevo (Marketing-Oriented)
Brevo supports newsletters, but:
- More structured templates
- Slightly less “personal feel”
- Better for promotional + content mix
Newsletter Verdict
🏆 Winner: ConvertKit
Pure bloggers and writers will feel at home here.
5. Contact Management & CRM
Brevo CRM (Huge Advantage)
Brevo includes:
- Contact pipelines
- Notes & tasks
- Deal tracking
- Lead scoring
Perfect for:
- Sponsored content
- Consulting offers
- Coaching
- Services
ConvertKit Contact System
ConvertKit uses:
- Tags
- Segments
- Subscriber profiles
Simple, but not a CRM.
CRM Verdict
🏆 Winner: Brevo
6. Email Deliverability & Performance
Based on years of testing:
Brevo
- Strong sender reputation
- Excellent transactional delivery
- More control over domain authentication
ConvertKit
- Very good inbox placement
- Especially strong for newsletters
- Conservative sending rules
Both perform well, but Brevo gives more technical control.
7. Templates & Email Design
ConvertKit
- Minimal templates
- Focus on writing, not design
- Clean, readable emails
Brevo
- Visual templates
- Drag-and-drop editor
- Better for branded emails
Design Verdict
🏆 Tie (Depends on Style)
Writers → ConvertKit
Brands → Brevo
8. Monetization Tools for Creators
ConvertKit
- Paid newsletters
- Creator Commerce
- Tip jars
- Digital products
Brevo
- Email + sales funnels
- Ecommerce integration
- Transactional emails
- Affiliate marketing friendly
Monetization Verdict
🏆 ConvertKit for creators
🏆 Brevo for businesses & affiliates
9. Integrations & Ecosystem
Both integrate with:
- WordPress
- Shopify
- WooCommerce
- Zapier
- Landing page tools
ConvertKit has more creator-focused integrations.
Brevo has broader business integrations.
10. Compliance & Deliverability Rules
ConvertKit is stricter with:
- Affiliate links
- Promotional content
Brevo allows more flexibility but still enforces best practices.
Who Should Choose Brevo?
Brevo is best if you:
✔ Want to scale beyond blogging
✔ Run affiliate offers
✔ Sell services or courses
✔ Need automation + CRM
✔ Want long-term cost control
Who Should Choose ConvertKit?
ConvertKit is best if you:
✔ Are a blogger or writer
✔ Run newsletters
✔ Want simplicity
✔ Prefer content-first workflows
✔ Sell digital products
Final Verdict: Brevo vs ConvertKit (2025)
After 10+ years of hands-on use:
🏆 ConvertKit wins for pure creators and bloggers.
🏆 Brevo wins for creators building a full business.
My honest advice:
Start with ConvertKit if you’re early-stage.
Move to Brevo once your brand becomes a business.
Common Questions:
1. Is Brevo or ConvertKit better for bloggers in 2025?
ConvertKit is generally better for bloggers and writers who focus on newsletters and content-based email marketing because of its simple interface and creator-first tools. Brevo is better suited for bloggers who plan to scale into products, services, or affiliate marketing due to its advanced automation and CRM features.
2. Which platform is cheaper: Brevo or ConvertKit?
Brevo is usually more cost-effective in the long term because it charges based on emails sent rather than the number of subscribers. ConvertKit charges per subscriber, which can become expensive as your email list grows, even if many subscribers are inactive.
3. Does Brevo offer better automation than ConvertKit?
Yes. Brevo provides more advanced automation workflows, including behavior-based triggers, CRM integration, and multi-channel automation. ConvertKit offers simpler, tag-based automation that is easier to use but less flexible for complex funnels.
4. Is ConvertKit good for affiliate marketing compared to Brevo?
ConvertKit supports affiliate marketing but enforces stricter content and compliance rules. Brevo offers more flexibility for affiliate marketers, making it a better choice for creators who rely heavily on promotional or affiliate-driven campaigns.
5. Can I migrate from ConvertKit to Brevo easily?
Yes. You can export your subscribers, tags, and segments from ConvertKit and import them into Brevo. Brevo supports CSV imports and provides documentation and support to help ensure a smooth migration without losing subscriber data.