Email marketing is one of the few digital channels that still delivers consistent ROI, even as algorithms and paid ads change every year. But the truth is simple: tools don’t make money — proper setup and execution do. I’ve used Brevo (formerly Sendinblue) since its early days, both for my own projects and for clients […]
Managing contacts and sales pipelines efficiently is one of the biggest challenges for small businesses, freelancers, and growing teams. A powerful CRM system can save countless hours while improving lead conversion and customer retention. Brevo (formerly Sendinblue) isn’t just an email marketing tool—it also provides a fully functional CRM, allowing businesses to manage contacts, track […]
Improving your email open rates is the single most effective lever for getting more clicks, conversions, and revenue from the list you already own. Below you’ll find 15 actionable, research-backed tactics I use in client accounts and my own projects — plus exactly how to implement each one in Brevo (formerly Sendinblue). I’ll include real […]
If you’re serious about email marketing — building lists, nurturing leads, sending broadcasts, automating flows, or running e‑commerce campaigns — then choosing the right Email Service Provider (ESP) is one of the most important decisions you’ll make. The “wrong” provider can limit deliverability, automation, growth; the “right” one can scale with you, integrate well, and […]
In 2025, brands and marketers face a familiar dilemma: should you invest more in email marketing or social media marketing? The truth is, both channels have critical roles — but they function differently, deliver different kinds of results, and demand different strategies. Understanding what each does best (and where it falls short) is the first […]
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