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Segmentation is where average email programs become great ones. Instead of “spray and pray,” segmentation lets you send the right message to the right person at the right time — which lifts opens, clicks, conversions and long-term customer value. This guide walks through why segmentation works, the best segmentation strategies (with real examples), how to […]
Improving your email open rates is the single most effective lever for getting more clicks, conversions, and revenue from the list you already own. Below you’ll find 15 actionable, research-backed tactics I use in client accounts and my own projects — plus exactly how to implement each one in Brevo (formerly Sendinblue). I’ll include real […]
Email marketing remains one of the most powerful and ROI-driven marketing channels available today. Yet, despite its potential, many businesses struggle to see results because of common mistakes that reduce engagement, lower deliverability, and hurt conversions. Having tested dozens of email marketing tools like Brevo, Klaviyo, ConvertKit, MailerLite, and ActiveCampaign, and running hundreds of campaigns […]
If you’re serious about email marketing — building lists, nurturing leads, sending broadcasts, automating flows, or running e‑commerce campaigns — then choosing the right Email Service Provider (ESP) is one of the most important decisions you’ll make. The “wrong” provider can limit deliverability, automation, growth; the “right” one can scale with you, integrate well, and […]
Email marketing has been one of the most powerful digital marketing channels for over two decades. Yet, for beginners and even some seasoned marketers, the terminology can be overwhelming. Every tool, platform, and strategy seems to introduce a new acronym or concept. In this guide, I’ll break down all the key email marketing terms from […]
Email marketing remains one of the most effective and measurable tools for small businesses. With the right campaigns, even a modest subscriber list can generate significant revenue, increase customer loyalty, and strengthen your brand presence. After testing dozens of tools and running hundreds of campaigns across multiple niches, I can confidently say that knowing which […]
Growing a valuable email list is one of the highest-leverage activities you can do for any online business. Done well, it becomes your owned audience — a channel you control that reliably converts, drives repeat purchases, and multiplies the ROI of every marketing dollar you spend. Below I’ll walk you through a tested, step-by-step system […]
Email is hardly glamorous. It’s old school. But that’s the very reason it still works — consistently, measurably, and profitably. In this long-form guide I’ll explain why email marketing keeps returning the highest ROI, back every claim with current industry data, and show practical, battle-tested tactics you can use right away. I write this from […]
In 2025, brands and marketers face a familiar dilemma: should you invest more in email marketing or social media marketing? The truth is, both channels have critical roles — but they function differently, deliver different kinds of results, and demand different strategies. Understanding what each does best (and where it falls short) is the first […]
As experienced email marketers, we’ve tested, reviewed, and analyzed nearly every major email platform out there — from beginner-friendly tools to enterprise-grade automation systems. After working hands-on with 30+ email marketing platforms, we know exactly what matters: deliverability, automation power, usability, and value for money. In this guide, we’ll share our in-depth insights to help […]
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