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How to Create Your First Email Campaign in Brevo (Beginner Tutorial)
Email marketing is one of the few digital channels that still delivers consistent ROI, even as algorithms and paid ads change every year. But the truth is simple: tools don’t make money — proper setup and execution do. I’ve used Brevo (formerly Sendinblue) since its early days, both for my
How to Use Brevo Automation Workflows (Complete Guide 2025)
Marketing automation has transformed how businesses interact with their audiences. In 2025, tools like Brevo (formerly Sendinblue) make automation accessible to growing businesses, agencies, bloggers, and service providers — even on free or entry-level plans. But automation only works when used strategically. After over a decade managing email campaigns, sales
How AI Is Transforming Email Marketing in 2025 (Brevo AI Features)
Email marketing has long been one of the most reliable channels for generating ROI. According to Litmus, every $1 spent on email marketing returns an average of $42. But as inboxes become more crowded and customer attention spans shrink, traditional email marketing is no longer enough. In 2025, AI-powered email
How to Use Brevo CRM for Contact Management & Sales Pipelines (Complete Guide 2025)
Managing contacts and sales pipelines efficiently is one of the biggest challenges for small businesses, freelancers, and growing teams. A powerful CRM system can save countless hours while improving lead conversion and customer retention. Brevo (formerly Sendinblue) isn’t just an email marketing tool—it also provides a fully functional CRM, allowing
Brevo Free Plan Explained — What You Get & How to Use It (2025 Guide)
When people ask me which email marketing tool they should start with without burning money, Brevo’s Free Plan is almost always part of my answer. After more than a decade of working in digital marketing — managing blogs, affiliate sites, SaaS funnels, ecommerce stores, and client campaigns — I’ve tested
Brevo vs HubSpot CRM: Which One Is Better for Growing Businesses in 2025?
As a digital marketer who has spent more than a decade helping startups, small businesses, agencies, and SaaS companies grow, I’ve seen one thing clearly change over the years: 👉 CRM software is no longer just about managing contacts — it’s about automation, revenue, and long-term scalability. In 2025, two
Brevo vs ConvertKit — Full Comparison for Creators & Bloggers (2025 Edition)
If you’re a creator or blogger in 2025, email marketing is no longer optional—it’s your most valuable owned asset. Social media algorithms change overnight, traffic fluctuates, but your email list remains yours. Over the last decade, I’ve helped bloggers, YouTubers, course creators, newsletter writers, and affiliate marketers build profitable email
Brevo vs Mailchimp — Which One Is Better in 2025? (Honest Expert Comparison)
Choosing the right email marketing platform in 2025 is no longer a simple decision. After working hands-on with Brevo (formerly Sendinblue) and Mailchimp for more than a decade—across SaaS products, ecommerce brands, service businesses, and affiliate projects—I can confidently say this: 👉 Both tools are powerful, but they serve very
How to Write High-Converting Email Subject Lines (150+ Examples + Brevo A/B Testing Guide)
When it comes to email marketing, your subject line is the single biggest factor deciding whether your email gets opened or ignored. After spending years testing subject lines across multiple industries — e-commerce, SaaS, coaching, affiliate marketing, and local businesses — one thing has proven true: 👉 A great subject
Brevo Review 2025 — Features, Pricing, Pros & Cons
As someone who has used many email marketing tools over the past decade — from simple newsletter tools to full-blown automation + CRM suites — I consider Brevo one of the strongest all‑around platforms in its class today. But like any tool, it has trade‑offs. In this review I’ll walk
The Complete Guide to Email List Segmentation Strategies (With Real Examples)
Segmentation is where average email programs become great ones. Instead of “spray and pray,” segmentation lets you send the right message to the right person at the right time — which lifts opens, clicks, conversions and long-term customer value. This guide walks through why segmentation works, the best segmentation strategies
How to Improve Email Open Rates: 15 Proven Tips (With Brevo Optimization)
Improving your email open rates is the single most effective lever for getting more clicks, conversions, and revenue from the list you already own. Below you’ll find 15 actionable, research-backed tactics I use in client accounts and my own projects — plus exactly how to implement each one in Brevo
Top Email Marketing Mistakes to Avoid for Better Results
Email marketing remains one of the most powerful and ROI-driven marketing channels available today. Yet, despite its potential, many businesses struggle to see results because of common mistakes that reduce engagement, lower deliverability, and hurt conversions. Having tested dozens of email marketing tools like Brevo, Klaviyo, ConvertKit, MailerLite, and ActiveCampaign,
How to Choose the Right Email Marketing Platform — A Complete Guide for 2025
If you’re serious about email marketing — building lists, nurturing leads, sending broadcasts, automating flows, or running e‑commerce campaigns — then choosing the right Email Service Provider (ESP) is one of the most important decisions you’ll make. The “wrong” provider can limit deliverability, automation, growth; the “right” one can scale
Email Marketing Terminology Explained (A–Z Glossary)
Email marketing has been one of the most powerful digital marketing channels for over two decades. Yet, for beginners and even some seasoned marketers, the terminology can be overwhelming. Every tool, platform, and strategy seems to introduce a new acronym or concept. In this guide, I’ll break down all the
The Best Types of Email Campaigns for Small Businesses
Email marketing remains one of the most effective and measurable tools for small businesses. With the right campaigns, even a modest subscriber list can generate significant revenue, increase customer loyalty, and strengthen your brand presence. After testing dozens of tools and running hundreds of campaigns across multiple niches, I can
How to Build an Email List From Scratch (Step-by-Step Guide)
Growing a valuable email list is one of the highest-leverage activities you can do for any online business. Done well, it becomes your owned audience — a channel you control that reliably converts, drives repeat purchases, and multiplies the ROI of every marketing dollar you spend. Below I’ll walk you
Why Email Marketing Still Delivers the Highest ROI (With Real Stats)
Email is hardly glamorous. It’s old school. But that’s the very reason it still works — consistently, measurably, and profitably. In this long-form guide I’ll explain why email marketing keeps returning the highest ROI, back every claim with current industry data, and show practical, battle-tested tactics you can use right
Email Marketing vs. Social Media Marketing — Which Works Better for Growth?
In 2025, brands and marketers face a familiar dilemma: should you invest more in email marketing or social media marketing? The truth is, both channels have critical roles — but they function differently, deliver different kinds of results, and demand different strategies. Understanding what each does best (and where it
15 Best Email Marketing Platforms in 2025 (Expert Reviews, Pricing & Comparison)
As experienced email marketers, we’ve tested, reviewed, and analyzed nearly every major email platform out there — from beginner-friendly tools to enterprise-grade automation systems. After working hands-on with 30+ email marketing platforms, we know exactly what matters: deliverability, automation power, usability, and value for money. In this guide, we’ll share